NIO’s Triple-Brand Strategy Fuels 76% Delivery Surge in November 2025
NIO Inc. reported a 76.3% year-over-year increase in vehicle deliveries for November 2025, totaling 36,275 units. The Chinese EV maker's multi-brand approach demonstrated robust performance across segments: its premium NIO line delivered 18,393 vehicles, the family-focused ONVO brand moved 11,794 units, and the compact FIREFLY model contributed 6,088 deliveries.
Cumulative deliveries reached 949,457 vehicles, putting the company within striking distance of the one-million milestone. Year-to-date figures show 277,893 deliveries, marking a 45.6% increase from 2024 levels. The strategic segmentation across price points and use cases appears to be paying dividends in market penetration.